AskSplat is an AI-powered terminal assistant built around a memecoin community. Despite strong early traction, retention was slipping — users were dropping off before experiencing the product's core value. Glaise ran quantitative research to diagnose the problem, surfacing three clear gaps: missing onboarding, no gamification loop, and zero push notifications. We redesigned the full experience in two weeks, adding structured onboarding, engagement mechanics, and re-engagement triggers. The result: a product that finally gives users a reason to come back.